Services
We offer a comprehensive range of architectural and design services across multiple sectors in the UK and internationally. We work closely with clients to deliver creative, high-quality solutions that respond to context, ambition, and commercial value.
Our Services →
Architecture
We have extensive experience in the design and delivery of a broad range of building types. While our core focus lies in the hospitality and lifestyle sectors - including football stadia, hotels, spas, members’ clubs, restaurants, and mixed-use developments - our portfolio also features private residences, riverside piers, and safari lodges. Every project is approached with a commitment to design excellence, innovation, and technical precision.
Interior Architecture
Recent landmark projects such as the Riverside Stand at Fulham Football Club and the Metropole Hotel in Geneva showcase our Interior Architecture expertise. In these projects, we manage the entire process for all interior spaces, from concept development through to on-site delivery. Much of our work involves listed structures and frequently takes the form of adaptive re-use schemes, where we sensitively repurpose historic buildings to meet contemporary needs. Our scope typically includes full space planning and interior design, along with the seamless integration of MEP systems, lighting design, and wayfinding.
Interior Design
Our in-house interior design team creates refined, high-end environments across the hospitality, residential, and lifestyle sectors. From Michelin-starred restaurants and members’ clubs to luxury hotels and private homes, we deliver interiors that are elegant, timeless, and carefully crafted. With FF&E and procurement expertise, bespoke furniture design capabilities, and a trusted network of artisans and collaborators, we shape each project around our clients’ vision and values.
Master Planning
We bring significant experience in master planning and urban regeneration, contributing to major London developments such as Greenwich Peninsula, the O2, Canary Wharf, and Wood Wharf. Our approach combines strategic insight with design-led thinking to create place-specific solutions that unlock long-term value and commercial potential.
Consultancy
We provide expert consultancy across all areas of architecture and planning. From large-scale masterplans and high-density residential schemes to feasibility studies and commercial developments, our advice is grounded in both creativity and practical experience. We also work closely with financial investors, offering strategic guidance to support confident, design-informed decision-making.
Kind Words
"We are delighted with the new restaurant ‘Grille 57' at Chateau D'Ouchy. The objective was to create a new and vibrant dining experience which would establish the hotel as a top-class dining venue in its own right and attract not only our existing loyal clientele but also new local and international customers. Stuart and his team met this brief with an eye for detail and excellent delivery against these requirements. Since the opening in 2019 we have seen record sales in the restaurant."
Francois Dussart, General Manager, Sandoz Hotel Group, Lausanne
"In 2008, SFA were employed to carry out the refurbishment of the River Café, a Michelin-starred restaurant which is owned by my wife Ruth Rogers and me. The project was designed, constructed, and opened for business in a very short period, which enabled us to close for the minimum period. The design of the restaurant is always held as an exemplar, and one which we are very proud of. My working relationship with Stuart has now spanned 30 years and we have achieved a lot together in this time. I would have no hesitation in recommending Stuart and his practice. They rise to the challenge and relish the opportunity to unlock the brief to create something special."
Lord Richard Rogers – Owner, River Café, London
"Our association with Stuart and the team at SFA has been hugely positive. Since the early stages of the project, working on the pitch proposal to win the project, their ability to deliver outstanding design solutions against the complex brief has been of great value. Their ability to deliver and to lead and direct a large, multi-disciplinary group of consultants to meet tight time and cost schedules has also been invaluable. I look forward to our continued partnership, delivering this landmark project."
Lucas Johansson, CEO, IHA – Hotel Metropole, Geneva
"I have worked with Stuart and his team at SFA across a number of large commercial projects in recent years and would highly recommend them. Their experienced team delivers a highly personalised, responsive approach, from project inception, concept design, statutory approvals, contractor procurement, to hands-on, on-site project management.
Stuart’s knowledge and connections within the industry mean the practice is always well-informed and up to date on emerging industry trends and legislation. The highly creative and talented project teams have always produced exceptional work that have delivered against my expectations as a client.
On the Hertsmere House project I appointed SFA as our Interior Architects and Designers. They excelled in delivering a highly original concept for the interiors of this landmark project."
Yuan Sun, Greenland Developments - Hertsmere House, West India Quay, London
