Fulham Pier Hotel
Elevated Riverside Hospitality
Client Fulham Football Club
Location London, UK
Year 2000 – 2025
Services Lead Designer, Interior Architecture & Design
Fulham Pier Hotel is a new luxury boutique hotel located within the Riverside Stand at Fulham Football Club. It brings considered, high-quality hospitality to one of London’s most historic riverside settings.
OVERVIEW
Working from initial concept through to final detailing and delivery, SFA shaped the hotel’s interiors to reflect a relaxed, modern elegance. Natural materials, bespoke joinery, and a muted, refined palette create a calm and welcoming atmosphere throughout. The design focuses on comfort, craftsmanship, and a strong connection to the building’s riverside location.
The hotel features a collection of individually designed rooms and suites, all offering views over the Thames. As a new addition to Fulham Football Club’s evolving riverside neighbourhood, it provides a unique place to stay that is luxurious, carefully considered, and firmly rooted in its surroundings.
